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In its 53rd year of maintaining peace and unity among its 10 member states, ASEAN marches on in its quest to strengthen intergovernmental harmony and cooperation in a unified region that has come to be recognised as a singular tourist destination in the eyes of the world.

Themed “ASEAN: Together Towards A Next Generation of Travel”, ATF 2020 aims to reinforce ASEAN’s mission and objectives that were set out in 1967. One of the major trade forces which have made a significant impact in realising this mission is tourism, with its positive contributions to the region’s socio-economic development. As we look towards the next decade of a more prosperous and relevant ASEAN, member states must continue to collectively innovate and seek meaningful initiatives to increase tourism growth while retaining the heritage, tradition and identity that make us unique for future generations.

This 2020, with Brunei Darussalam hosting the ATF, we welcome you to explore a country where you can trek into unspoilt rainforests and experience the tranquil beauty of our lush greenery, as well as dive amongst abundant coral reefs and historic shipwrecks. Your Bruneian adventure awaits!

Dato Seri Setia Awang Haji Ali bin Apong

Minister of Primary Resources and Tourism, Brunei


Located North of Borneo, Brunei is one of the world’s most prosperous countries, yet one of the smallest. Its bustling capital Bandar Seri Begawan is responsible for the production of furniture, textiles, handicrafts and timber – key economic drivers of the nation’s wealth. The destination thrives in its tropical climate with an abundance of lush forests and beautiful beaches. There is much to see while in Brunei and that would include, the iconic Kampong Ayer settlement, the upbeat Gadong area and the architectural marvel that is the Jame’ Asr Hassanil Bolkiah Mosque.


Population: 434,076 (as of 2018)

Ethnic Makeup: Malays (65.7%) are the majority people of the land with Chinese forming 10% of the population. Other races represent over 20%.

Religion and Belief: Islam (most widely practised), Buddhism and Christianity are the three main religions in Brunei.


Get acquainted with Brunei’s natural wonders

Cruise down Damuan River, spot a Proboscis Monkey and other local wildlife. Ulu Temburong Rainforest is a must-visit location, and you can opt to stay the night in Ulu Ulu Resort for a truly unforgettable experience!

Take a boat tour through the water village

There’s nothing quite like Kampong Ayer, the world’s largest floating village. For a truly authentic experience, you can stay with one of the locals there. Be sure to try Nasi Katok – made up of fragrant rice, fried chicken and sambal – a local delight that is available in the village.

Explore local eats at Gadong Night Market

Get a taste of an authentic local market! Open from 4pm till late, Gadong welcomes you with a mouthwatering array of local delicacies at wallet-friendly prices. For the adventurous, be sure to try Hati Buyah, stir-fried sliced beef lungs, and Ayam Tongkeng, grilled skewers of chicken posterior!

Find peace at the Omar’Ali Saifuddien Mosque

One of Brunei’s most recognised landmarks, the Omar ‘Ali Saifuddien Mosque is a blend of architectural beauty and spiritual ambience. Set in its own lagoon, the mosque with its golden domes, appears to be floating. It is also beside Taman Mahkota Jubli Emas, a picturesque and modern park that is perfect for strolls.

Discover Brunei’s centuries-old arts and crafts

If you love cultural pieces, then a visit to the Brunei Arts & Handicrafts Centre should be on your itinerary. Silverware, bronzeware, wood carving and kain tenunani – woven fabric – are still handcrafted by artisans and available for purchase here. You can even dress up in traditional wedding attire for a photo.



Via Brunei International Airport (BWN), a 20 minute taxi ride to Bandar Seri Begawan.